BePure is an Antwerp-based project powered by Olga Umerenkova. Passionate about the natural taste and high-quality desserts, she worked hard to create sweets that taste like no other. Olga's research turned the ordinary macaron into a full gastronomic journey from the first bite to the last crumb. Created without lactose, crystal sugar, or any artificial flavours, BePure sweets are friendly to everyone.
Our task was to rethink the ordinary view on macarons. Though they are very appealing 'cute' sweets, we desired to highlight the exceptional experience they bring.
Photography Helena Butler, Set-design Alena Malafeeva
